Define 'film distribution'
Although the main reason somebody decides to watch a film is because they enjoy 'the look' of a film or feel they would be entertained by a film's storyline, before they can know this they have to see some form of advertisement of this film to know that. Film distribution is getting the film out there to the real world. A film distributor is somebody who creates ways of getting the film into the most beneficial parts of the world so that the correct target audience can notice it and become intrigued by it. Advertising a film anywhere doesn't necessarily attract the right type of people for a certain film, a film distributor needs to know where the best places to place filming advertisment. For example, a film with a target audience of 15-30 would benefit by having it's images and trailers online and within social networking sites such as facebook and twitter because that is the dominant age range for online users. Distribution is the highly competitive business of launching and sustaining films in the market place. It's vital to the health of the film industry as a whole. Films don't become well known, or find their place in the world, by accident. The distributor's challenge is to bring each one to market, starting from scratch (except for a sequel) and realising its potential.
A great website that includes some of this information and lots more on film distrubution is http://launchingfilms.tv/distribution.php
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